Fruitful Logo

The purpose of the logo I created is to grab people's attention. That is why I incorporated so many different fruits with so many different colors. I wanted my logo to look organized but dynamic. That is why the fruit is spaced out. I did not want the logo to looked cluttered.

The main reason I chose the colors I did was because I felt that the were the best colors to use to represent the different types of fruit. Usually there would be a methodical reason for using certain colors when making a logo but because fruit already has specific colors, it is difficult to rearrange them. That being said, all of the color I used go pretty well together. I do not think there is any conflicts with the colors I used.

With the grapes there is the use of analogous colors. This means that the colors used are directly across from each other on the color wheel. With the banner that says "Fruit Market" I used the rules for shape. Shapes are considered enclosed objects that can be created by a line or by a color, meaning it can be empty or filled. There is symmetrical balance in the grapes because if you drew a line down the middle going vertically, and folded it in half it would be perfectly overlaying. There is asymmetrical balance in the banana. This is true because the banana would not be even if it was folded in half either way.