Advertising Made Easy

I created this advertisement using Photoshop. It was actually fairly simple. The logo located in the bottom right hand corner was created using simply text boxes paintbrushes and a banner shape. This logo is used to represent a fruit market owned and operated by a man named Tom. After creating this logo, I used the select all tool and then copied and pasted it onto a new canvas. Then i had to used the free transfom tool in order to shrink the logo so that it would fit in the corner of the poster. This then helped me to form an advertisement that can be used for just about any time of the year. It is not specific but contains just the right amount of wording and graphics to draw the attention of those who will be viewing the ad. The audience for this advertisement could be anyone who enjoys eating fruit but does not like the rising prices that are insinuated  with the many different types of fruit.

I found the fruit for this poster under the different types of shapes located in Photoshop. I did this using the shape tool that looks like a blob. For each of the different types of fruit I had to make sure the color matched the type of fruit I was using. I then had to use the pencil tool to change certain parts of the fruit so that the stems and the leaves were not the same color as the fruit. This was not too hard because the stems and leaves were small so it did not take up a lot of time. Before I put in the text, I used the swatches to decide what my color scheme would be. I also used the lasso tool to move my fruit around. I did this in order to make the advertisement look more organized. Next, I inserted a text box to say Huge Sale, Save Nove, and 25% off. Then, I changed the background color of the advertisement because I felt that white just was not good at grabbing the audience's attention. After I changed the background, I used the brightness/contrast tool to lighten and sharpen the colors of the advertisement so that the colors did not clash.

As you can see, it is not a complex advertisement. I did this because I wanted to be sure to get the point across. I did not want people to get bored with what I put on the poster. This is why there is some white space on the advertisement. I also only used one font type. I felt that it was the best way to keep my audience focused on what I had to say. I put the logo in the bottom right hand corner because I wanted it to be the last thing that people would see so they would remember where this sale was at.

Fruitful Logo

The purpose of the logo I created is to grab people's attention. That is why I incorporated so many different fruits with so many different colors. I wanted my logo to look organized but dynamic. That is why the fruit is spaced out. I did not want the logo to looked cluttered.

The main reason I chose the colors I did was because I felt that the were the best colors to use to represent the different types of fruit. Usually there would be a methodical reason for using certain colors when making a logo but because fruit already has specific colors, it is difficult to rearrange them. That being said, all of the color I used go pretty well together. I do not think there is any conflicts with the colors I used.

With the grapes there is the use of analogous colors. This means that the colors used are directly across from each other on the color wheel. With the banner that says "Fruit Market" I used the rules for shape. Shapes are considered enclosed objects that can be created by a line or by a color, meaning it can be empty or filled. There is symmetrical balance in the grapes because if you drew a line down the middle going vertically, and folded it in half it would be perfectly overlaying. There is asymmetrical balance in the banana. This is true because the banana would not be even if it was folded in half either way.